Real business experience meets practical AI
I'm Gregg Hunt, founder of Hunt AI. After 33 years building businesses and 30 years in professional dispute resolution, I help UK SMEs use AI tools that actually work — without the hype or complexity.
From training rooms to AI avatars
During COVID, I needed to move professional training online. I didn't enjoy being on camera, so I experimented with AI avatars to present course content. The results surprised me — and my clients.
Videos looked professional, were faster to produce, and people asked "who made these?" When I said "me, using AI tools," the questions kept coming. That curiosity became Hunt AI.
Why my background matters
I'm not a developer or data scientist. I use AI tools the way any business owner would — practically, ethically, and with real outcomes in mind.
Three decades in business taught me what works: clear processes, trusted relationships, and solutions that deliver value without overcomplicating things.
What I actually do
Hunt AI specialises in two things: custom GPTs and AI avatars. Both are designed to save you time, improve consistency, and let you focus on what you do best.
Custom GPTs
Bespoke AI assistants trained on your knowledge, policies and workflows. I build them to answer questions, support teams, handle compliance, and deliver your brand voice consistently.
- Knowledge bases & compliance bots
- Operations & case support assistants
- Marketing & content helpers
AI Avatars
Professional video presenters for training, onboarding and marketing. Consistent, scalable, always on-brand — and much faster than traditional video production.
- Training courses & policy explainers
- Marketing videos & social content
- Onboarding & internal comms
The Hunt AI difference
I cut through AI buzzwords and focus on tools that solve real problems. Every project is custom-built, tested, and handed over with training so your team can use it confidently.
Experience you can trust
- 1992–present: Building and advising businesses across training, operations and growth strategy
- 1995–present: Leading roles in alternative dispute resolution (ADR) — scheme development, mediator training, professional standards
- 2020–present: Designing AI-powered training, custom GPTs, and avatar-based content for professional sectors including mediation, arbitration, and SME operations
- Hunt AI projects: Tarbi (travel arbitration GPT), Meddi (mediator training assistant), Pax (case support bot), plus marketing and compliance tools for UK businesses
Let's build something useful
If you want an AI assistant that knows your business, or video content that looks professional without the production hassle, get in touch. No sales pitch — just a straightforward conversation about what's possible.
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